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Jack Dorsey Unveils Bluesky Social ,The Decentralized Twitter-Killer

Cointime Staff· 4 min read

This ardent Bitcoin advocate presents us with a vision of Web3 that is very attractive to the end user.

The implementation of the next version of the Internet will seek its fundamentals in the Blockchain and the cryptocurrency world. With a supposedly decentralized operating model. But in a version that should not too simply become the next playground of venture capital structures. All of this is registered under the umbrella term of a Web3 that is still hard to pin down. And maybe already a new version of Twitter developed by its co-founder Jack Dorsey. Because Jack Dorsey has just officially announced the imminent launch of the beta version of the social network Bluesky.

Decentralization is not only a system developed to serve cryptocurrencies. It is above all a desire to protect private data while allowing it to escape the control of a single entity. A vision that is very dear to Jack Dorsey, co-founder of the social network Twitter and a great defender of Bitcoin. This is part of a very Web3 approach for this emblematic figure of Web2.

This is why Jack Dorsey has been working for 3 years now on building what he calls the “authenticated transfer protocol” or AT protocol. The latter is intended to offer its users portability of their accounts, but also the choice of algorithms they want to use and interoperability between different social networks. Because at the heart of this is a new kind of private data management.

Bluesky is a decentralized Twitter

The Bluesky federated network is the first iteration of the authenticated transfer protocol developed by Jack Dorsey and his team. The latter presented as an innovative solution “for large-scale distributed social applications.” With the ability to allow different servers to communicate with each other, much like email. Because multiple sites can run the same network. That is, “you have a choice of provider, and individuals and businesses can self-host if they want to.”

The vision behind Bluesky is this:

“The World-Wide Web wouldn’t have been much fun if it had been created without a browser, and the same goes for the AT protocol. So we’re also building a social application called Bluesky. That was the original name of this project before it took shape and continues to be the name of our company.”

However, building a decentralized social network is not a desire reserved for Jack Dorsey.

With, for example, another version named “Lens” developed on the Ethereum network by the Aave protocol and also presented as a competitor to Twitter. But in the case of the Bluesky project, there is no information yet about the network that will host this application. Nor even the management of the identity of its users, supposedly in the form of “domain names in the AT protocol, such as” These are then “mapped to cryptographic URLs that will secure the users’ account and its data.”

Innovative features behind the AT protocol

But other features could quickly make this “authenticated transfer” (AT Protocol) version of social networks very attractive. For example, the possibility for its users to directly manage the algorithms to which their account will be subjected. This is to regain control over “what we see and who we can reach.” A good way to escape this funnel currently managed by the “knowledge” of preferences, much more intended to identify the advertising that will be served in return:

“A person’s online identity should not belong to companies with no accountability to their users. With the AT protocol, you can move your account from one provider to another without losing any of your social graph data.

All of this comes with interoperability, which is the dread of the centralized Web2 giants because it means allowing users to move freely from one network to another. But, as explained in the Bluesky protocol presentation, “the world needs a diverse market of connected services to ensure healthy competition.”

And not sterile hostage-taking that purposely makes any data transfer very complicated, if not impossible.

For now, this new social network is not yet accessible. But it will be “soon launched,” without further details on this subject. However, it is currently possible to register on a waiting list to be part of its first users, in a beta version that should be released very soon.

Article author : Cointime Staff

# Web3

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