VeChain has extended its partnership with ATP to promote brand awareness in Europe.

VeChain’s aim in partnering with the ATP is to project its brand image to the European market and attract industry-leading firms who wish to leverage blockchain for sustainability initiatives. These firms will be looking to use VeChainThor.

VeChain Foundation is securing a multi-year partnership with the Association of Tennis Professionals (ATP) to develop sustainability initiatives within Europe and promote further brand awareness. The move follows a previous collaboration that saw VeChain debut as a silver partner of the Nitto ATP Finals last month.

VeChain disclosed the exciting development during its week at the Nitto ATP Finals, which were held between November 13 and November 20. The VeChain team echoed the reports in a summary of their experience at the event through a LinkedIn post published yesterday.

According to VeChain, following the just-concluded Nitto ATP Finals, it plans to extend its partnership with ATP until 2025. This will allow VeChain to utilize ATP’s large annual viewership of an audience of over 1 billion individuals as it secures a platform through which it promotes brand awareness and develops sustainability initiatives in Europe via an expansion in the continent.

(By Albert Brown)