Upland, a web3 management game that allows players to manage digital versions of real-world locations, has launched its "Share and Build" airdrop campaign to reward the community before the release of its new Ethereum-based token. Users can earn points by interacting with social media posts and completing missions in the Upland app during the three-week campaign. These points can be converted into the new ETH token at a later date. The campaign offers 10 reward tiers based on engagement levels and social metrics, and participants can also receive a boost to their tier ranking by engaging with selected Upland partners.
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