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Steph Curry Sued for Bored Ape Promo in Wake of FTX Meltdown

Last Friday, two investors who purchased ApeCoin tokens sued Yuga Labs, the parent of the Bored Ape Yacht Club series, along with company executives, board members and a group of promoters. The investors hope for Adonis Real et al. v. Yuga Labs, Inc. et al. to be certified as a class action on behalf of all who purchased Yuga’s NFTs or ApeCoin tokens between Apr. 23, 2021 and now. The 95-page complaint, which was filed in a Los Angeles federal court, raises claims for unfair competition, unjust enrichment, violations of consumer law, aiding and abetting, civil conspiracy and multiple breaches of federal securities law. It seeks a jury trial and at least $5 million in damages.

Bored Ape Yacht Club was one of the first prominent NFT collections, as individual NFTs set records by selling for millions of dollars after being created in April 2021. According to Cryptoslam! data, original BAYC items have tallied more than $2.5 billion in all-time sales, not including spinoffs such as Mutant Ape Yacht Club and Bored Ape Kennel Club. The so-called Yugaverse also has its own cryptocurrency, ApeCoin. The token released to much fanfare in March, but a downturn in crypto values has cut the trading value of the coin to roughly 50% of its initial price. Individual BAYC NFTs, meanwhile, are still regularly selling for more than $80,000

As Sportico previously reported, Curry’s fondness for the Bored Ape NFT is well documented. He reportedly paid $180,000 for the No. 7990 unit of this NFT line. He then displayed it on Twitter and sent a selfie in the BAYC Discord chat.Curry has also shown an enthusiasm for several other crypto projects. He reportedly bought a Rumble Kong NFT for nearly $30,000 and teamed with the company for a digital sneaker drop along with Under Armour. He also launched his own set of 2,974 NFTs (recognizing his status as the NBA’s 3-pointer record holder) on FTX’s platform, with 100% of his profits repo

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