MetaMask, a self-custodial wallet provider in the crypto industry, has partnered with Robinhood, an online trading platform, to simplify the process of purchasing cryptocurrencies and make it more accessible to users worldwide. The collaboration allows for seamless integration, enabling users to buy digital assets through MetaMask's self-custodial wallet using Robinhood's order flow. This move not only simplifies the purchasing process but also ensures a secure and self-custodial approach to crypto transactions, aligning with the growing demand for greater control and ownership among crypto enthusiasts and internet users. The partnership between the two companies represents a significant step forward in realizing their shared vision of reducing friction and increasing crypto adoption.