Ubisoft was the first major video game publisher to release in-game NFT items with Ghost Recon Breakpoint in December 2021—and while the reception was decidedly mixed, the firm has continued to make moves in the Web3 world with the launch of Rabbids NFT avatars for Ethereum metaverse game The Sandbox.

Ubisoft is releasing 2,066 of the Rabbids avatars via Polygon, an Ethereum scaling network, with each NFT selling for 100 SAND—about $78 worth, as of this writing. The drop is themed after the Lunar New Year, given that 2023 is the year of the rabbit, and the Rabbids will feature various designs that will be unveiled to buyers this Friday.