Pepe the Frog was originally created by artist Matt Furie in his comic book "Boy's Club" in 2005. However, during the 2016 US presidential election, the character was co-opted by online communities to spread hate speech and racist ideologies. In response, Furie launched the #SavePepe campaign to reclaim the character and promote a new narrative of positivity. Despite Pepe's negative connotations, Furie has secured legal victories and plans to resurrect the character in a new comic book. Pepe has also found success in the cryptocurrency realm, with an exclusive collection of NFTs fetching prices exceeding $100k.
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