Digital-first bespoke jewellery business Taylor & Hart, which was founded in Bulgaria and is based in London, has secured £3.5m in funding from Virgin Money, Active Partners and Seedrs. The funds will be used to develop technology that ensures the authenticity of gemstones and provides a seamless customer experience, as well as to expand the brand globally and increase brand awareness. The company uses blockchain to enable customers to track every step of a diamond's journey and has seen a rapid increase in demand for lab-grown diamonds, with purchases up more than 200% year on year. Taylor & Hart's CEO said the funding would help it become the global destination for bespoke engagement rings.
(By VIGNESH R)
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