Swarovski, the renowned jewelry brand, has filed trademark applications for its products in the metaverse, indicating its interest in the virtual world and potential expansion into new industries. The applications cover a wide range of products, including cosmetics, virtual reality glasses, and digital files authenticated by NFTs.
Swarovski's move aligns with its ongoing revamp strategy, which focuses on profitability and finding new talent. The filing of trademarks is becoming increasingly popular among companies exploring new avenues in the promising metaverse, as seen with Kellogg's filing 12 trademarks for its brands.
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