Snoop Dogg, a successful rapper and businessman worth $124 million, has invested heavily in the metaverse with projects like the Sandbox. The Sandbox partnered with Snoop in September 2021, giving him his own space in the game called the Snoopverse. However, the prices of virtual property in the Sandbox have plummeted, causing losses for investors, including Snoop himself.
Despite this, the Sandbox plans to allow virtual landowners to launch their own experiences, giving hope to those holding onto their land for its potential. Snoop's recent investments in the metaverse, including buying Death Row Records and releasing NFTs, have been successful, generating at least $45 million in less than a week.
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