Nike's .SWOOSH Web3 platform has launched its first NFT sneaker collection, selling over 66,000 NFTs for $1.3 million so far. The sale was delayed due to technical and traffic issues, frustrating some buyers.

The "General Access" sale began on May 24, two weeks after its proposed sale date of May 10, and aimed to sell any remaining NFTs from its total inventory of 106,453. Nike has hinted that sales are moving slower than expected, with over a third of the OF1 NFTs still available for purchase.