JPMorgan Chase is developing a software service called IndexGPT that uses artificial intelligence to select investments for customers. The company has applied to trademark the product, which will use cloud computing software and Generative Pre-trained Transformer (GPT) models. JPMorgan may be the first financial institution to release a GPT-like product directly to its customers. The technology could have various applications in finance, including helping engineers create code or answering financial advisors' queries. However, some fear it could displace human advisors in markets. JPMorgan declined to comment on the matter.