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Floor Acquires WGMI. io To ‘Accelerate’ Expansion of NFT Portfolio App

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Floor, the startup behind the NFT portfolio app of the same name, raised $8 million last year and claims sizable growth for its token-gated app amid the NFT bear market. The firm has now unveiled the next step in its plans to grow both its feature set and audience, announcing today that it has acquired NFT analytics platform WGMI.io.

While Floor delivers a streamlined way for NFT collectors to view and track their holdings, WGMI. io is focused on analytics around market activity and trading trends. Together, they aim to deliver richer features for Floor users while bringing WGMI’s analytics features to a potentially broader audience.

Floor debuted in October 2021 to an initial audience of users that minted its Generation I membership pass NFTs, providing access to the token-gated iOS and Android app. The platform expanded via word-of-mouth amongst traders and through subsequent NFT mints in the months that followed.

In June 2022, Floor announced that it had raised $8 million in seed funding led by 6th Man Ventures, and that Christine Hall (nee Brown)—previously the COO at Robinhood Crypto—had joined as COO and co-founder. Maddern and fellow Floor co-founder and CTO Sid Dabral previously co-founded ecommerce startup Button.

In the short term, that means tapping some of WGMI’s functionality to enrich Floor’s offerings. Users can expect new features like trading analysis and trait pricing—that is, tracking demand for the individual traits of NFT projects, like the various visual details that make up a Bored Ape Yacht Club profile picture (PFP).

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