The Ethereum Name Service (ENS) is collaborating with MoonPay, a Web3 payments firm, to build a fiat on-ramp for users interested in purchasing an .eth domain name. This partnership will allow users to buy and register their .eth domain using MoonPay as a payment service, eliminating the need to purchase ether (ETH) and set up a crypto wallet.

ENS provides users with an easy-to-read name instead of a long or complex alphanumeric address, similar to the Domain Name System (DNS) in Web2. The goal of the partnership between the Ethereum Name Service and MoonPay is to offer a solution that eliminates the barriers of setting up a crypto wallet and allows users to use payment options they are familiar with, such as Apple Pay and Google Pay.