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Elon Musk's Twitter Rebranding Could Hurt Twitter's Value, Experts Say

Elon Musk has stated that he is willing to lose money in order to speak his mind, following the Tesla shareholder meeting in May 2023. However, experts believe that the recent rebranding of Twitter to X is solely for Musk's ego, and could be counterproductive for the social media company. While the Dogecoin price has risen since Musk announced the rebranding plans, brand experts believe the renaming exercise could eventually affect Tesla stock as well. Despite Twitter's transformation into a global marketplace, Musk faces the challenge of recovering the platform's advertising revenue, which has dropped by over 50% since October 2022.

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