Coinweb and BMW have embarked on a partnership to introduce blockchain technology to the latter's workflow and customers in Thailand. Coinweb will be advising BMW Financial Services on cross-chain Smart Contract set-up and implementation as well as a cross-chain Customer Loyalty Programme. The project is set to be executed in 2 phases.
The first roll-out plan is a feasibility assessment for cross-chain parallel-executing Smart Contracts with the aim to automate time-consuming manual processes and streamline operations for vehicle finance offered by BMW.
The second phase of the project sees Coinweb build a customized SaaS Web3 application for a Customer Loyalty Programme, incentivising BMW Group customers with a blockchain-based rewards programme.
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