The central People’s Bank of China (PBoC)’s digital yuan is set for another adoption drive as the Chinese New Year approaches: The domestic Chinese e-commerce giant Meituan has announced details of another token giveaway to celebrate the Year of the Rabbit.
And now, Meituan, one of China’s biggest e-commerce platforms, has announced that all of its users in the digital yuan pilot zone can receive a surprise gift box to mark the holidays.
Shanghai Securities News reported that some of the virtual gift boxes will contain “red envelopes” containing 88.88 yuan ($12.75) – and a lucky few will receive 888 yuan ($129.39) in digital yuan, redeemable on Meituan and related sites. The number eight is considered extremely lucky in Chinese culture.
Those who do not draw a red envelope need not lose heart, however. Other gifts include a “hard” or “offline” digital yuan wallet and discounts on Meituan’s Lunar New Year products.
(By Tim Alper)
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