Ejara, a Cameroonian fintech offering an investment app that allows users to buy crypto and save through decentralized wallets, has raised $8 million in Series A investment.
London-based venture capital firm Anthemis co-led the growth round alongside crypto-focused fund Dragonfly Capital. Anthemis is a follow-on investor in Ejara, having also led the fintech’s $2 million seed round announced last October.
Participating VC firms in this new financing include other follow-on investors Mercy Corps Ventures, Coinshares Ventures and Lateral Capital–and new investors such as Circle Ventures, Moonstake, Emurgo, Hashkey Group and BPI France. Jason Yanowitz, co-founder of Blockwoks is one of the angels in the round.
Ejara wants to “democratize access to investment and savings products across the region, using blockchain technology.” While its recently launched savings product where it tokenizes government bonds is one of the ways it uses blockchain, so is its crypto product which was pivotal to the two-year-old startup raising $10 million in less than 18 months.
By providing users in Francophone Africa with an option to buy, sell, exchange and store their crypto investments, CEO Nelly Chatue-Diop and her co-founder Baptiste Andrieux saw an opportunity to increase crypto activity in the region. However, unlike most crypto platforms in Africa that provide custodial wallets to users, Ejara offered customers the option of non-custodial wallets so they could own and store their keys.
Ejara’s crypto product has caught on fast with users in a region where access to financial products is limited to the most informed and wealthy. In addition to connecting their mobile money accounts and accessing crypto, users could also make cross-border transactions via stablecoins. As a result, users on the platform have grown in multiples over the last 14 months. Last October, it had 8,000 users from Cameroon, its first market and others including Ivory Coast, Burkina Faso, Mali, Guinea, and Senegal. Now, it counts over 70,000 users across nine Francophone African countries.
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