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BitMEX Becomes Official Cryptocurrency Trading Partner of AC Milan

BitMEX, a crypto derivatives exchange, is expanding its partnership with AC Milan, an Italian soccer team. The exchange will now become the team's official cryptocurrency trading partner, aiming to increase its brand presence by tapping into the club's global fan base.

BitMEX CEO Stephan Lutz highlighted the new Guilds social trading feature as a product aimed at the club's fans. The collaboration between BitMEX and AC Milan dates back to 2021, and the duration of the extended deal was not disclosed.

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