Major corporations such as Marvel, Coca-Cola, Gucci, Pizza Hut, KFC, Taco Bell, Lamborghini, and Hot Wheels are exploring innovative ways to integrate NFTs into their advertising strategies. By utilizing the unique properties of NFTs, these brands aim to enhance customer experiences, boost brand recognition, stimulate purchases, and promote diverse campaigns. Starbucks, Gucci, Porsche, and Red Bull Racing are examples of companies incorporating NFTs in their own unique ways. Red Bull Racing has released limited-edition NFT collections and pioneered NFT auctions during F1 race weekends. Generative art has captured the attention of big brands, with companies like Adidas, Google, and BMW collaborating with generative artists to create personalized and customized products, immersive installations, and interactive experiences. The adoption of NFTs by big brands is not only profitable for the companies but also for their shareholders, as it creates fresh growth and value-creation opportunities. The entrance of big brands into the NFT market is a positive sign of increasing adoption and mainstream acceptance, which may lead to more innovative applications of NFTs in the future.