Asiff Hirji, the former president and COO of crypto exchange Coinbase, is joining the ranks of top execs at MoonPay as its president and COO, a spokesperson told The Block.

Hirji left Coinbase in 2019 after about a year and a half on the job. During his time there, he helped drive the firm's entrance into new markets, including Coinbase Custody. He was also, more recently, the president of blockchain-based lender Figure, which he left after three years in December 2022.

MoonPay had said in July last year that Hirji was set to join as advisor to Ivan Soto-Wright, the company's CEO. The company announced a slew of other executive hires at the same time.