Alo Yoga, a retailer of clothing and accessories with many locations in the United States, has partnered with MoonPay, a crypto payments firm, to offer an in-store NFT claim. Customers can receive free digital collectibles with daily affirmations by tapping their smartphones against a terminal at the checkout counter. The NFTs are centered around mindfulness and provide access to mental health resources. Alo Yoga is covering all minting fees to make the process accessible to everyone, and the NFTs may offer future benefits such as token-gated access to events or exclusive sales.
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