# Consent-to-Earn

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Data Lake's Consent-to-Earn: A Revolutionary Model for Data Monetization?

During the last decade or so, data has become a hot topic and often a controversial one. As a result of Big Tech abuses and government-led collection schemes, people’s data is mined continuously and in ever-increasing amounts. Almost all of this is done without the consent of the individual whose data is being mined, and in some cases even without their knowledge.