Disney has partnered with a cryptocurrency startup called Cryptoys to create a line of Star Wars-themed crypto toys. The toys will include digital collectibles and non-fungible tokens (NFTs) that can be stored on a blockchain and traded among collectors.
The partnership is part of a broader trend of mainstream adoption of NFTs and digital collectibles, as companies and brands seek to tap into the growing interest in blockchain-based assets. NFTs have gained popularity in recent months as a way to certify ownership of digital assets, such as artwork, music, and other media.
The Star Wars-themed crypto toys are aimed at collectors and fans of the iconic franchise, and will feature characters and scenes from the movies. The toys will incorporate blockchain technology to enable collectors to verify the authenticity and ownership of their digital assets, and to trade and exchange them with other collectors.
(by RT Watson)
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