Today, Pearpop added $18M to its Series A from Ashton Kutcher and Guy Oseary’s Sound Ventures, Seven Seven Six, Blockchange Ventures, Avalanche’s Blizzard Fund, and C2 Ventures. Pearpop has raised more than $34M in funding since launching in October 2020, putting the company’s current valuation at $300M.
As part of the news, Pearpop is also unveiling two new product offerings: Ovation and Passport. Ovation instantly transforms customers or specific community segments into powerful brand advocates, by allowing brands to mobilize specific, targeted audiences that have engaged with a product in the past. These new offerings build on the core success of Pearpop’s Challenges product while pushing the vision further. Meanwhile, Passport uses blockchain technology to give creators unprecedented visibility into audience engagement across multiple platforms and sources, allowing brands to understand creator impact.
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