As the cryptocurrency sector and blockchain technology continue to expand and advance, one of their segments captures the particular interest of the public – non-fungible tokens (NFTs) and the metaverse, the possibilities of which are being recognized by global brands, such as Nike (NYSE: NKE).

Indeed, on November 14, Nike filed three trademark applications for its .SWOOSH Web3 platform launched on the same day, including the ‘dotSwoosh’ name and logo, as revealed by a licensed trademark attorney Michael Kondoudis in a tweet on November 21.

Filed with the U.S. Patent and Trademark Office (USPTO), the applications cover downloadable virtual goods, including footwear, apparel, sports equipment, digital content creation software, virtual collectibles and trading cards, virtual and crypto goods marketplaces, custom manufacture of real-world versions of digital footwear, clothing, jewelry, and gear, online forums, entertainment services, and more.

(by Ana Nicenko)