NFT marketplace Blur announced they will enforce a minimum royalty on immutable collections, starting by enforcing a minimum royalty of 0.5% on immutable collections.

"After speaking with traders, collectors, and creators, we’re updating our royalty policy. Blur will enforce a minimum royalty on immutable collections. We are also airdropping $BLUR to creators of collections that trade on Blur (snapshot complete)."  @blur_io said on Twitter.

Blur will start by enforcing a minimum royalty of 0.5% on immutable collections. The minimum will be increased over time as observe the effects of each increase (0.5% to start, then 1%, 1.5%, 2%, etc).

As the minimum royalty increases, Blur will also price match. If a lower royalty marketplace gains more than a substantive threshold of market share on a per-collection basis, Blur will price match on those collections until the lower royalty marketplace raises its royalties.