Microsoft is adding AI-generated app review summaries to the Microsoft Store

Microsoft is introducing AI-generated review summaries to the Microsoft Store, providing a top-line synopsis of reviews alongside ratings. The move follows similar initiatives by Google and Artifact. However, Microsoft has not detailed how it will vet the information or protect against abuse such as bad faith review-bombing efforts. Developers will be able to use AI-suggested search tags to increase visibility for their apps, while a new developer tool in the Microsoft Partner Center will allow developers to let AI suggest search tags based on metadata and other signals. Finally, Microsoft Store Ads are set to expand beyond 150 regions outside of the US from June.

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