Microsoft Chief Strategy Officer Henry Bzeih said that as the world moves towards a more digital landscape, a hybrid model is likely to be the future of consumer and company relationships.

“When we talk about the whole customer experience, you have to factor in the metaverse,” said Bzeih, who has 28 years of experience in the automotive and technology space.

What Microsoft is focused on now, said Bzeih, is “mobility cross functionality” in order to transform how customers use platforms to shop.

“Microsoft is sitting behind the scenes in an enablement mode,” Bzeih said. “What we do is create that edge to cloud product and solution areas for our customers.”