Meta, the parent company of Facebook and Instagram, plans to use its proprietary generative AI to create ads for companies by the end of this year. Currently a major revenue stream for Meta, the company wants to use artificial intelligence to design ads for brands that advertise on Meta's social platforms.

According to Meta's CTO, Andrew Bosworth, brands can "ask the AI, 'Make images for my company that work for different audiences.' And it can save a lot of time and money". This plan will let brands use generative AI tools to create an array of advertising variations to target different types of users more effectively and potentially at a lower cost.

Bosworth added that Meta expects to see the first results this year and generative AI is “probably the area that I’m spending the most time” in, alongside CEO and co-founder Mark Zuckerberg and Chief Product Officer Chris Cox. Moreover, Meta is experimenting with AI-powered chat on WhatsApp and Messenger, as well as AI filters for Instagram.

(By Andrew Cohen)