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Google acquires Twitter-backed AI avatar startup Alter for $100 million

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Oct 28 (TechCrunch) - Google has acquired Alter, an artificial intelligence (AI) avatar startup that helps creators and brands express their virtual identity, for about $100 million, a source familiar with the matter told TechCrunch, in a push to boost its content game and better compete with TikTok.

Some of Alter’s top executives have updated their LinkedIn profiles to share that they have joined Google without acknowledging the acquisition. The source requested anonymity because they are sharing nonpublic information.

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