As a way to keep FTX and the companies under its umbrella profitable, Bankman-Fried allegedly approached developers behind projects, insisting that they make their trading debuts on the exchange's platform. Following that, Alameda Research would buy some of these freshly listed coins to raise their value.

After attracting projects and using its hedge fund to prop up prices, Bankman-Fried allegedly relied on its popularity to advertise the projects, and persuade the crypto community to invest in those coins, known as 'Samcoins'. As a result of the strategy, Alameda appeared to be in a stronger position than it actually was.

For developers launching a new coin, Bankman-Fried's offer was an appealing option, as they could benefit from FTX recognition to advertise their tokens and get more attention from potential investors. Among the supposed "Samcoins" were Serum, Maps, Oxygen, Bonfida and Solana (SOL).

Bankman-Fried would offer a select group of investors the chance to buy in coins at low prices, warning that a second opportunity would only be available at higher amounts.