Platinum Group, the Formula 1 ticket merchant, has introduced NFT ticketing at the Monaco Grand Prix in collaboration with blockchain infrastructure specialist Elemint and Web3 pioneer Bary Agency. The new ticketing scheme will provide buyers with traceability, customization and transparency, and offer additional rewards and experiences to foster loyalty in the brand. The NFT tickets will be minted on the Polygon blockchain and will be available throughout the latest racing season. The move marks a growing trend in the wider sporting industry, where NFT adoption is increasing rapidly.