Filipina actress and celebrity Yassi Pressman has announced her entry into the Web3 domain by launching two ventures — PEG, a gaming guild, and BrandNation, an influencer marketing platform for digital and Web3 brands.
The 27-year-old actor also secured US$2 million in seed funding for the two startups, led by cryptocurrency exchange and digital asset custodial provider Sonla. The capital will help drive the deployment of the proprietary PEGFi interoperable and integrated digital financial infrastructure targetting GameFi and Web 3 market participants. A portion of the capital will go towards supporting BrandNation.io.
Pressman, a celebrity with 20 million followers on social media, says she aligns deeply with P&E (play and earn) gaming and influencer marketing. She can attract large strategic clients in GameFi and Web3 for PEGFi and brands and influencers for BrandNation.io.
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