Will digital fashion ever be in vogue? That's what fashion tech firm DressX is betting on as it raises a $15 million Series A led by Berlin-based crypto venture capital firm Greenfield.
The round, which closed at the end of February, also featured participation from Slow Ventures, The Artemis Fund, Red Dao and Warner Music.
Co-founders Daria Shapovalova and Natalia Modenova declined to share the valuation in an interview with The Block but said it was an uplift from its previous $10 million valuation at seed.
In the meantime, it focused on off-chain digital fashion pieces that can be showcased on platforms like Roblox and Instagram. In the process, it racked up over 250,000 users on its app, where users can access a digital closet of bought items.
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