The partnership will involve Ronaldo and Binance creating exclusive collections that can only be bought on the Binance NFT exchange, with the first collection set to launch later this year. The collaboration between Binance and Ronaldo highlights the growing overlap between the crypto industry and sports, and has the potential to significantly impact the cryptocurrency market by introducing the benefits of digital currencies to a wider audience. The initial release of CR7 NFTs on the Binance NFT marketplace was a complete sell-out, with some NFTs being auctioned for starting bids of 10,000 BUSD and selling for an average of 22,800 BUSD, indicating a surge in interest in cryptocurrencies.