According to the folk who is familiar with the matter, College sports fan experience platform, Mercury has raised $7.5 million in a seed round led by Multicoin Capital. Other investors in the round include North Island Ventures, Crosslink Capital, and Brevan Howard Digital, according to a company release.

Co-founded by Porter Grieve and Justin Johnson in 2021, Mercury connects collegiate sports brands to fans through hyper-localized fan experience platforms. The startup has partnered with the University of Central Florida’s athletic department, and Clemson University’s athletic department, and has signed over 50 student-athletes from Kentucky Athletics.