Coca-Cola is tapping into the non-fungible token (NFT) technology to tokenise the FIFA World Cup Qatar 2022 experience. In a post on Monday, the beverage company said it has partnered with Crypto.com to release a collection of NFTs generated from the football data of the ongoing world cup tournament.
The beverage company said the World Cup NFT is the “newest form of memorabilia that will live forever on the blockchain.” Per the announcement, the so-called “Coca-Cola ‘Piece of Magic’ NFT” includes 10,000 unique artworks that will be designed in collaboration with digital artist GMUNK, one of the prominent visual design directors in the world.
(By Ibiam Wayas)
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