Australian Open Adds NounsDAO Sponsorship Ahead of Second Web3 Activation

The Australian Open is aping back into non-fungible tokens (NFT) and the metaverse ahead of its 2023 tennis tournament, launching a second collection of Art Ball NFTs with a list of new Web3 partners.

Among the new sponsors are NFT collective NounsDAO, virtual art gallery platform OnCyber and Gary Vaynerchuck’s Vayner Sports Pass, according to a Friday press release.

The famed tournament had a successful Web3 debut last January. Its NFT collection, which tied physical plots of land on the tournament's court to generative tennis balls, did over 1,900 ETH (around $2.3 million) in resale volume.

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