Binance has launched a fragrance named "CRYPTO" in honor of International Women's Day to motivate more women to invest in digital assets. The scent is a combination of various fragrances, including ozone, salt, moss, oud, mandarin, precious woods, amber, woody notes, and musk. Although the campaign has been criticized for potentially stereotyping women, Binance's CMO Rachel Conlan claims that it is meant to be humorous and satirical, with the underlying goal of encouraging women to complete a beginner course on Binance Academy and earn $25 in USDT. The perfume is not available for purchase and can only be tested at pop-ups in a Dubai mall. Binance's new perfume's satirical nature raises questions about the company's intentions. Is it a genuine effort to encourage women to learn more about finance, or is it a condescending marketing strategy? While the idea of a crypto perfume may seem amusing, it does not address the larger issue of gender diversity in the tech industry. Despite this, Binance asserts that it is committed to improving the industry by attracting more women to the workforce and creating products that cater to both genders.
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