Sports fans can earn KodakCoins for in-game photography
After filing bankruptcy in 2012, Kodak is back with a brand new image. Reinventing the brand, Kodak is knocking down the door to the industry as a blockchain technology company after launching an initial coin offering (ICO) for their KODAKOne digital rights management system with its KODAKCoin token early this year. Kodak’s stocks have been drowning in the deep-end for quite some time but rose 88% with the news of their token.
The KODAKOne digital rights management system is a way for photographers to register their original photography onto the blockchain. The public ledger will then allow micropayments when registered images are used. But for this idea to take form, Kodak is hoping to reach more mainstream audiences with an announced partnership with four NBA areas and two NHL areas. The partnership will produce a program where fans can get paid for taking and uploading photos and videos during live games.
While details on how exactly the system will work have not yet been released, the system will enable global media outlets the chance to catch even more moments from high-stakes sporting events. The participating teams are:
AT&T Center - San Antonio Spurs
Bankers Life Fieldhouse - Indiana Pacers
Golden 1 Center - Sacramento Kings
Talking Stick Resort Arena - Phoenix Suns
Prudential Center - New Jersey Devils
Xcel Energy Center - Minnesota Wild
Hoping to reach the shared 10 million game-attending fans, Kodak aims to secure all NBA and NHL areas then expand to NFL and MLB stadiums.
Author： Sarah Reyes
Executive editor： Sarah